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The north of France is the traditional area for textile and thread production. Among the most mythical of thread brands, Fil Au Chinois, a brand which would have disappeared without the tenacity of two manufacturers, Olivier and Bruno Toulemonde, who bought it in 2007. In collusion with Frédérique Crestin-Billet, all the packaging was revised and new products created. Even if the brand has a particular connotation at present, the brand Fil au Chinois is very old: it dates from the 19th century, a time when orientalism was very much in fashion. This vintage formulation “Au Chinois” signifies simply “illustrated by a Chinaman”. Read the history of Fil Au Chinois in Madame Sajou Diary.

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